Understanding Disney

the manufacture of fantasy

Sachbuch

• GW.BMP : Wirtschaft : Betriebswirtschaftslehre : Unternehmensführung : Unternehmensphilosophie, -politik und -kultur, Public Relations
• FS.E : Fremdsprachige Schriften : Einzelne Sprachen : Englische Schriften
• GS.OU : Soziologie : Einzelne Milieus, Kulturen und Lebensstile

Verfasser:
Wasko, Janet

Verfasser Angabe:
Janet Wasko

Sprache:
Englisch

• Englisch
• Pop-Kultur
• Unternehmen
• Walt Disney Company

Verlag:
Wiley

Erscheinungsort:
Hoboken

Jahr:
2001

Umfang:
261 S.

Fußnote:
Text: Englisch

ISBN:
978-0-7456-1484-7

Inhalt:
Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults?
In this major new book, Janet Wasko examines the processes by which the Disney company - one of the largest media and entertainment corporations in the world - manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disney's classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time.
This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership.